Our story

A family business for 65 years

Straathof Plants, with 65 years of experience in chrysanthemum cuttings, provides sustainable, high-quality plants from top production areas. Our team, a blend of young and old, works passionately together for optimal customer satisfaction.

Meet the passionate team

Straathof

Where we stand for

Are we proud of our 65-year history? That’s an understatement. Yet, we continue to dedicate ourselves every day to improvement and the exploration of new opportunities, especially in the realm of sustainability. Our goal is to transport directly from the farm, creating even shorter lines to our customers. The result? Fresher flowers for everyone.

Additionally, we aim to provide customers with real-time insights into our inventory. We are already doing this with our key partners, such as Florensis and Dube. Thanks to this transparency, customers can act more swiftly and always receive accurate information. Our aspiration is to ensure clear communication and customer focus for all our clients, allowing us to grow together, just like our flowers.

Commitment
to quality

At Straathof Plants, quality is our top priority. Our chrysanthemum cuttings are the result of expertise in breeding and innovation, sourced from ideal production areas. We ensure quality by shipping within 24 hours and conducting strict checks on the farms in Africa and at our facility. Quality is our commitment.

Network of
knowledge

Everything we do revolves around connection. With a representative in every region, we guarantee quality and provide advice to solve customer issues. Additionally, we maintain close ties with the Dümmen Orange Group and other key partners, such as Florensis Cut Flowers and Royal van Zanten, for optimal collaboration and support.

One-stop-shop for
flourishing trade

At Straathof Young Plants, we create a direct connection between growers and customers. We simplify the process for growers and suppliers by bundling their products together. As your clear partner, we collect all items on a single pallet, which is picked up at the end of the week or day. This is not only efficient but also sustainable. This way, you have quick and easy access to everything you need.